One of the most intriguing and theoretically rich paradoxes in the globalization of K-Pop lies in the fact that a cultural product deeply rooted in collectivist values has achieved overwhelming popularity in individualist societies. This phenomenon can be elucidated through the integration of McCracken’s (1986) Meaning Transfer Model, Triandis’s (1998) self-construct theory, and the broader cultural dynamic of glocalization (Robertson, 1995). K-Pop’s Cultural Origin: The Aest

Twenty-three years ago, when I first set foot in the United States, I was driven by the dream of becoming the world's premier jazz...