One of the most intriguing and theoretically rich paradoxes in the globalization of K-Pop lies in the fact that a cultural product deeply rooted in collectivist values has achieved overwhelming popularity in individualist societies. This phenomenon can be elucidated through the integration of McCracken’s (1986) Meaning Transfer Model, Triandis’s (1998) self-construct theory, and the broader cultural dynamic of glocalization (Robertson, 1995). K-Pop’s Cultural Origin: The Aest

I am teaching a K-pop course at Berklee College of Music. The majority of my students are non-Koreans who are fans of K-pop and aspire to...

I am teaching a K-pop course at Berklee College of Music. The majority of my students are non-Koreans who are fans of K-pop and aspire to...

X-Change and B-Girls: Experiential Learning Project Through the Lens of K-Pop Idol Dr. Ray Seol Assistant Professor, Professional Music...

“It was an amazing experience to witness the evolution of K-pop,” shared a student participant of the 2024 K-pop and Beyond at Berklee,...