Sun-mi (Irene) Yun
Sun-mi (Irene) Yun is a seasoned content strategist and consultant with over 15 years of comprehensive experience in the K-pop and entertainment industry. She specializes in the entire value chain of music production and artist branding, having held leadership roles at prominent agencies including JYP Entertainment and FNC Entertainment. As the author of "Big Hit Signal," a business and strategy analysis published in both South Korea and Japan, she bridges the gap between creative storytelling and strategic cultural policy. Her expertise extends to academia and public institutions, where she currently serves as an invited specialist for the Korea Development Institute (KDI) and as an adjunct professor at Kyung Hee University.
K-pop Artist & Album Projects
Over her career, she has led and contributed to the planning, production, and marketing for a diverse roster of top-tier artists:
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JYP Entertainment: Wonder Girls, 2PM, 2AM, miss A, Baek A-yeon
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FNC Entertainment: AOA, CNBLUE, FTISLAND, N.Flying, Cherry Bullet, SF9
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Additional Projects : NINE.i, Heo Chan-mi, Kisum, Na Yoon-kwon
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Additional Projects : APOKI (Virtual Human Artist)
Professional Affiliations
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Adjunct Professor, Humanitas College, Kyung Hee University
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Invited Specialist, Global Knowledge Exchange & Development Center (GKEDC), Korea Development Institute (KDI)
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Head of Music Business, AFUN Interactive
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Executive Director of Producing, FirstOne Entertainment
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Columnist, JoongAng Ilbo ("I am an Idol Planner" series)
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Club Leader, Trevari ("Learning from K-pop") & Netfli-Yeon-Ga ("Artist Concept Planning Workshop")
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Education
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Master of Arts, Graduate School of Journalism and Mass Communication
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Yonsei University | Seoul, South Korea
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Key Projects & Publications
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Author, Big Hit Signal (Published in South Korea and Japan)
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Collaborator, Berklee College of Music x Kyung Hee University K-pop Joint Project
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Founder & Editor, En+zine (Naver Premium Channel & Postype Webzine)